Tasmania is home to a globally unique species that emerged 60 million years ago – the Maugean Skate.
Today, the IUCN red-listed Maugean skate is considered one of the most endangered shark or rays species in the world.
The millennia-old Maugean skate is fighting for its existence against the polluting foreign-owned salmon farming industry in its only remaining habitat, Macquarie Harbour.
One third of the harbour is located within the boundaries of the Tasmanian World Heritage Wilderness Area. The skate is listed as a World Heritage value.
Tasmania is known for its wild, pristine beauty, world-class tourism, quality artisanal produce, and bespoke products. But the preventable extinction of the Maugean skate threatens the Tasmanian brand.
That’s why more than 50 Tasmanian businesses from a diverse range of sectors have formed the Business Alliance for the Maugean skate.
The alliance calls for the Australian Government to safeguard the Maugean skate, safeguard the Tasmanian brand, and safeguard Tasmanian businesses, jobs, and values.

As Australia’s largest sellers of salmon, Woolworths and Coles have the responsibility to help save the Maugean skate by removing Macquarie Harbour salmon from their shelves.
Take action: Tell the CEOs of Woolworths and Coles to stop selling extinction.
We’ve teamed up with SIX and allies in a groundbreaking shareholder activism campaign, with the world’s first resolutions calling for both supermarkets to prevent an extinction. Last year, at the Coles annual general meeting we made history with the largest nature-risk vote, globally. Interested in becoming a shareholder activist? Learn more.
To increase our reach with national and international audiences, we've worked with award winning filmmakers Land and Sea For All to produce 'Love Letter the Unseen' - a film that combines art, science, and heartfelt storytelling to bring visibility to the plight of the Maugean skate.
We've built an impact campaign around the film, in partnership with Patagonia, with the film now being screened across Australia. Want to watch the film or learn more about the impact campaign? Find out more here.