An Open Letter to the President of WWF Australia

WWF support Tassal's destructive salmon farming operations. Help us let them know what's happening on the ground here in Tasmania - undersign our letter to their board.

President Mr Robert Purves
WWF Australia
1 Smail Street
NSW 2007

cc Mr Dermot O’Gorman, CEO WWF Australia

April 2017

Dear Mr Purves

An open letter regarding WWF's support of Tassal's destructive salmon operations

We, the undersigned, write to urge you to cease immediately your support of Tassal and its destructive salmon farming practices in the place we love, Tasmania.

Tassal has turned their largest lease in Macquarie Harbour into what scientists call a marine dead zone. The harbour is the outlet to the famous Franklin-Gordon river system and it was recently revealed that the dead zone from Tassal’s lease has spread into Tasmanian Wilderness World Heritage Area, which we are responsible for protecting for future generations.

This dead zone, creeping into the World Heritage Area, is putting at risk the very existence of the Maugean Skate, a prehistoric species found only in Tasmania. Like the World Heritage Area, the Skate is meant to be protected, but scientists estimate there are only 3000 individual skates left. They’re calling it the ‘thylacine (Tasmanian Tiger) of the sea’.

WWF does crucial work globally, but this time, you have got the balance wrong. Signing off on World Heritage damage and the extinction of a protected species is further than any environment group should go in a corporate partnership. You are making it harder for people who actually live in or love Tasmania to protect it. Tassal’s damage is not contained to Macquarie Harbour. A media investigation recently discovered Tassal were illegally holding protected fur seals. We know Tassal kill seals too, but they refuse to disclose how many.

We know that WWF takes up to $500,000 a year in direct payments from Tassal. We’re worried this creates a conflict of interest that is influencing your decision to support their outdated inshore farming methods, which the company is about to expand onto Tasmania’s stunning east coast.

WWF’s panda does not belong on Tassal packaging and your financial relationship makes it look like Tassal are simply buying kudos from a far-away international charity who could not possibly know what is happening on the ground. Your endorsement has to end. Please, for Tasmania’s marine ecosystem, withdraw from your endorsement and cease your financial relationship with Tassal.

We know you have no office or staff in Tasmania, so we invite you to come here and meet with us, to take a tour of our damaged World Heritage Area, to meet with experts on the endangered Maugean Skate and the communities working to protect their backyards from the destructive practices you endorse.


Jodie Epper
Chair, Environment Tasmania

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  • signed 2017-04-28 10:37:25 +1000
  • signed 2017-04-28 08:41:00 +1000
  • signed 2017-04-27 23:11:07 +1000
  • signed 2017-04-27 22:35:29 +1000
    Carla Lusini
  • signed 2017-04-27 22:08:15 +1000
  • signed 2017-04-27 21:59:39 +1000
  • signed 2017-04-27 20:22:07 +1000
  • signed 2017-04-27 19:28:28 +1000
    Maria Eguiluz Jimenez
  • signed 2017-04-27 18:31:43 +1000
  • signed 2017-04-27 15:29:52 +1000
    Pamela Scott-Holland
  • signed 2017-04-27 15:03:10 +1000
  • signed 2017-04-27 14:23:54 +1000
  • signed 2017-04-27 13:40:47 +1000
  • signed 2017-04-27 12:55:14 +1000
  • signed 2017-04-27 12:43:02 +1000
    Tasmania is beautiful. Let’s do all we can to protect the natural environment.
  • signed 2017-04-27 12:16:13 +1000
  • signed 2017-04-27 10:14:20 +1000
  • signed 2017-04-27 10:06:18 +1000
  • signed 2017-04-27 10:03:26 +1000
  • signed 2017-04-27 09:41:17 +1000
    Scott Paterson
  • signed 2017-04-27 09:32:27 +1000
    Being a diver for the last 25 years fish life in the Dantracasceau has diminished drastically to the point that you cant catch much more in a net other than atlantic salmon ,flat are available but not in quantities of past years all other scale fish seem to have just left all of the waste created by the fish farming needs to be collected and returned to shore and turned into a fertilizer ,similar to what they previously did with orange roughy waste 20 years ago.
  • signed 2017-04-27 09:08:19 +1000
    naomi cohen
  • signed 2017-04-27 08:52:35 +1000
  • signed 2017-04-27 08:00:22 +1000
    Please give this urgent attention as per the invitation, before it is too late to protect Macquarie Harbour and prevent further damage to World Heritage areas.
  • @AFontani tweeted link to this page. 2017-04-27 08:00:01 +1000
    Sign the petition: An Open Letter to the President of WWF Australia
  • signed 2017-04-27 07:59:33 +1000
  • signed via 2017-04-27 07:27:30 +1000
  • signed 2017-04-27 07:07:30 +1000
  • signed 2017-04-27 06:48:25 +1000
    Hoping WWF get the memo to prove they still having some integrity
  • signed 2017-04-27 05:44:47 +1000